Jure Košir was once as all the other kids. But he soon showed a great potential and talent. Growing up between the mountains on the sunny side of Alps  where skiing has been practiced for so long, already Janez Vajkard Valvasor wrote about crazy people speeding down the mountains on wooden skies in his “Die Ehre dess Hertzogthums Crain” in 1689. After joining the Kranjska Gora Ski Club Jure’s career went up. He quickly went from winning his first junior race to becoming a professional alpine Champion with an Olympic Medal. After ending his competing career he became a creative business man, but could not move to far from his passion. Today he is successfully combining his daily work and his family life. Never scared to follow his dream and always ready to fight hard to achieve his goals.